BankLink

BankLink, a division of Media Transfer Services (MTS) company, was established in 1986 in New Zealand by Malcolm MacDonald, Derek Jones, and Steve Agnew. Initially created to offer a time-efficient solution for accountants and their small business clients, the founding team recognized the laborious task of manually entering small business clients’ bank statements into the practice’s computer system. They identified the opportunity to simplify this process by directly transferring digitized bank statement information to accountants' systems, leading to the birth of BankLink. The startup's slogan, "Simplifying data transfer for accountants and empowering them to deliver enhanced financial insights", encapsulates its mission to enhance operational efficiencies for accountants and ultimately empower them to provide comprehensive financial services. BankLink operates in the finance and financial services industries, aiming to streamline the data transfer process in the accounting sector. Despite the absence of specific details regarding their headquarter or recent investments, the startup's value proposition aligns with the growing demand for streamlined financial processes and enhanced client service offerings. With a clear vision and a focus on addressing a fundamental pain point in the accounting industry, BankLink stands poised to make a substantial impact within the financial services sector.