Bakell®

Bakell® is an online retailer and wholesaler of baking, crafting, and cake decorating supplies. Founded in 2016 and headquartered in Redlands, CA, it prides itself on being the go-to destination for edible glitter, dusts, and cake decorating supplies. The company's slogan, "Bakell® is the #1 site for edible glitter, dusts & cake decorating supplies!", reflects its positioning in the E-Commerce, Food and Beverage, and Retail industries. Bakell's business model focuses on providing high-quality baking and decorating products directly to customers, eliminating the need for middlemen and extravagant packaging. This approach allows them to offer competitive prices and free shipping. The target market encompasses DIY baking enthusiasts, small and large volume bakeries, and custom cake shops. Their ethos of "Live well. Bake well. Bakell" embodies their commitment to delivering value and quality to their customers. Although details on recent investments and investors are not currently available, Bakell's innovative approach and the steady rise of the e-commerce and food industry make it an intriguing prospect for potential investors seeking opportunities in these sectors.