Backyard

Backyard is a video marketing and advertising startup with a slogan of "Delivering innovative video marketing solutions that connect local businesses to their customers." This Software-as-a-Service platform aims to help local businesses connect with their customers through video marketing. Founded in 2010, Backyard's mission is to make video an essential part of every local business' marketing strategies. Backyard's platform harnesses the power of video to reach consumers in their preferred online environments, including watching online videos, browsing on mobile phones, and interacting on social media. The company was initially acquired by PixelFish in April 2011, and PixelFish rebranded their local services under the Backyard name in March 2012. In terms of investment, Backyard received a $150.00KSeed Round investment on 01 December 2010, with backing from 500 Startups and TomorrowVentures. The company operates within the advertising, enterprise software, SaaS, and marketing industries. Overall, Backyard is focused on helping local businesses leverage the engaging potential of video marketing to effectively connect with their customers.