backstitch

**Backstitch** is a comprehensive Employee Engagement software platform designed for HR and Internal Communications teams. The startup addresses the widespread issue of employee disengagement, which costs the American economy over **$500 billion** annually. Engaged employees not only produce higher quality work but are also **87 percent more likely to retain** within a company. With the rapidly changing workforce dynamics, backstitch offers a timely solution to enhance employees’ happiness, productivity, and retention. The platform provides web-based and mobile applications to effectively target employees with engaging content and offers analytics to measure engagement, allowing proactive measures to be taken before losing an employee. It is specifically designed for HR and Corporate Communication professionals, enabling them to create and distribute employee newsletters, surveys, and announcements across multiple channels. The proprietary technology seamlessly integrates important internal updates with relevant industry news, fostering a company-wide conversation. Established in **2012**, backstitch proudly represents the Sprint Accelerator, Techstars, and the Quicken Loans Family of Companies, with offices in **Detroit, Michigan**, and **Kansas City, Missouri**. The latest investment, a Venture Round investment on **6th February 2024**, was made by the **Missouri Technology Corporation (MTC)**, highlighting the growing interest and support for the company. In a time where employee engagement is a critical concern for businesses, backstitch demonstrates promising potential with its focus on addressing this pertinent issue with innovative technology and strong industry partnerships.