Awl & Sundry

Awl & Sundry is a New York City based custom shoe brand that is revolutionizing the footwear industry. Founded in 2013, the company offers men the opportunity to design hand-tailored shoes that cater to their individual preferences. Customers can choose from a variety of styles, shapes, design details, colors, textures, and even add a personalized monogram, all at a fraction of the cost of traditional custom shoes, priced at $495 compared to the typical $1200. The company's mission to democratize bespoke footwear positions them uniquely in the market, as they bridge the gap between exclusive bespoke shoemakers and mass production fashion brands. This is achieved through full personalization options for the members and an on-demand handmade construction process, resulting in superior custom quality at a price comparable to off-the-shelf brands. Awl & Sundry operates within the E-Commerce and Fashion industries, with its headquarters located in the United States. The company secured a Venture Round investment on January 1, 2013, marking a significant milestone in its journey. The absence of specific investor names in the provided data indicates potential opportunities for venture capital firms seeking to invest in disruptive and innovative fashion e-commerce ventures that are rewriting the rules of traditional bespoke footwear. Awl & Sundry's dedication to revolutionizing the custom footwear experience and its unique market positioning make it an intriguing prospect for investment within the fashion-tech sector.