Avocet Ltd

Avocet Ltd, known as "The Innovation DSP," was founded in 2014 as a response to the rapidly expanding digital advertising ecosystem lacking the technology to keep pace. The company stands out as the first DSP to incorporate in-built viewability scoring, market-leading fraud protection, and viewability-based attribution, with the core belief that only ads seen by consumers have the potential to impact behavior. Avocet's Prediction Engine, which comprehensively maps every site and user, aims to deliver unparalleled and continuously improving performance. Their unique offering, Incrementality, is touted as the sole metric that matters, exclusively available on Avocet's platform. The company, headquartered in the United Kingdom, secured its last funding round in August 2017, raising a substantial $865.00K. With a focus on the advertising industry, Avocet is positioned to lead programmatic advertising into the future with its advanced capabilities. For those interested in learning more about the company, they can visit avocet.io or stay updated on Twitter @AvocetHQ.