Autometrics

Autometrics is a data analytics company based in Troy, Michigan, with a core focus on the automotive sector. Since its establishment in 2000, the company has been at the forefront of aggregating real-time US new vehicle shopper data from over 150 third-party websites. Autometrics provides critical insights for automotive OEMs, agencies, and analysts, enabling them to track new vehicle demand at national, regional, and DMA levels. The company's proprietary shopper data offers a comprehensive and consistent measure of lower funnel demand in the US new vehicle market, akin to taking a real-time census of car buyers. Autometrics emphasizes the importance of accurate data and immediate results, investing in cutting-edge data management technology to deliver precise information efficiently. Autometrics' offerings extend to alerting clients of competitive threats and opportunities, determining incentive and marketing tactics, measuring media effectiveness, minimizing incentives, tracking sales conversion rates, monitoring cross-shopping activity, pricing vehicles, and optimizing inventory. The company has recently unveiled The Autometrics Report, an annual publication that presents key trends in new car demand, with an outlook to release regular editions through Autometrics Insights. This endeavor aims to provide stakeholders with valuable industry insights to aid in decision-making processes. Autometrics continues to be a pivotal player in revolutionizing automotive sales and marketing decision-making through its innovative use of data science and new car shopper data. For more information and access to the latest edition of Autometrics Insights, visit www.autometrics.com/insights.