Aurea

Auréa Group: Aurea Group, founded in 2021 and headquartered in France, aims to revolutionize the beauty & personal care industry through strategic acquisitions and active management. Focused on nurturing purpose-led brands across categories and geographies, Aurea's approach emphasizes preserving the founders' vision and fostering a spirit of partnership. Leveraging its 30-year heritage and global sector experience, the company employs "smart" capital and extensive networks to propel premium brands towards sector leadership. With a blend of private equity discipline and the long-term perspective of a family business, Aurea seeks to create value across the board in the beauty & personal care sector. While specific investment details are not available, the company's commitment to guiding founders towards global success stories positions it as an entity to watch in the evolving beauty and personal care landscape.