Atypical Cosmetics

Atypical Cosmetics is a UK-based startup focused on personalized skincare solutions, utilizing a blend of artificial intelligence, natural ingredients, and user data. Founded in 2019, the company's vision is to redefine skincare practices by offering customized products tailored to individual needs. Atypical's approach distinguishes itself by enabling users to personalize skincare compositions, avoiding allergens and selecting ingredients that best suit their requirements. The company takes pride in its commitment to sustainability, sourcing ethically produced materials for their bespoke products. In March 15, 2022, Atypical Cosmetics secured a £150.00K Pre-Seed Round investment led by SFC Capital, signifying an early endorsement of the company's potential. The infusion of capital from SFC Capital not only provides financial support but also exemplifies confidence in Atypical's innovative business model. As the startup continues to merge technology and skincare, this recent investment is anticipated to propel their development towards redefining the personalized skincare market. With its unique value proposition and recent investment backing, Atypical Cosmetics emerges as a compelling player in the intersection of beauty, technology, and personalization.