Attrace

Attrace is a trustless Referral Protocol operated by Oracles capable of observing and detecting referrals across the blockchain universe. The Referral Protocol empowers “word-of-mouth” marketing for web3 assets in a trustless and decentralized manner, by linking promotions (e.g. referral links) with the on-chain user activity (blockchain transactions). Furthermore, it connects communities across various blockchains and platforms within a single ecosystem by supporting the multi-chain and cross-chain referral capabilities. In practice, the protocol enables crypto and NFT projects to incentivize referrals of their tokens, while rewarding those who contribute to their growth and adoption. The Attrace App is a referral marketplace where anyone can become part of the ecosystem and interact with the protocol, while direct integration and development of other decentralized apps will be possible in the future in an open-sourced manner. Attrace has received a €2.05M Seed Round investment on 12 May 2021 from investors including Coinstone Capital, John Jansen, Marius Jansen, and Sebastian Smyczýnski. The company, founded in 2017, is headquartered in The Netherlands. The company operates within the Advertising and Marketing industries, providing a unique solution for incentivizing referrals and driving adoption for web3 assets in a decentralized and trustworthy manner.