Astute (Now Emplifi)

Astute (Now Emplifi) is a leading provider of AI-driven software for consumer engagement, catering to the needs of the world's top brands. With a legacy dating back to 1995, the company has honed its expertise in enhancing customer interactions through a blend of human and artificial intelligence. Leveraging cutting-edge technologies such as artificial narrow intelligence (ANI), natural language processing (NLP), and deep learning, as well as omnichannel engagement and contextual information, Astute is well-equipped to streamline customer service, brand protection, and customer loyalty. Positioned as consumer relations experts, Astute excels in the customer experience (CX) space, offering innovative solutions encompassing social media listening and smart knowledge management systems. The company thrives in the Analytics, SaaS, Social Media, CRM, and Sales industries, addressing the evolving needs of consumer engagement in today's dynamic, multi-channel environment. In April 2019, the company secured a significant investment in a Private Equity Round from Audax Private Equity. This funding reflects the market's recognition of Astute's potential in revolutionizing customer engagement and signifies a pivotal point in the company's growth trajectory. With over 20 years of experience, Astute continues to empower leading consumer brands, driving improvements in customer understanding, engagement, and operational efficiency.