Astute

Astute is a startup dedicated to helping lean marketing teams improve brand governance. The company's slogan "Keep your brand…on brand" clearly outlines its mission to assist companies in protecting their most important asset - their brand. Astute Review offers real-time brand monitoring to ensure consistent brand identity, as studies have shown that companies with a consistent brand outperform their competition by 20%. Moreover, their PowerPoint automation software ensures that every employee presentation is meticulously formatted, on brand, and legally compliant, akin to a spellcheck, but for formatting in PowerPoint. Additionally, the Asset Library enables employees to efficiently access all firm-approved templates, slides, images, and icons directly in Microsoft PowerPoint, reducing the time spent searching for up-to-date files and ensuring brand compliance. Founded in 2016, Astute operates in the Analytics and Banking industries. The company's offering appears to address a critical need for marketing teams looking to maintain brand consistency and governance across their organizations. While the specific details of the last investment and investors are not available, Astute seems to have a compelling value proposition for potential investors seeking opportunities in the marketing technology space, especially given the increasing importance of brand management and compliance in the business landscape.