Assure

Assure is a financial services startup pioneering a fintech platform to simplify the deal process and fund back office, allowing clients to focus on doing deals. The company, founded in 2012 and based in the United States, is now in the wind-down phase. Assure specialized in Special Purpose Vehicles (SPVs) and Fund Administration for the private investment marketplace, serving founders, companies, investors, and deal organizers. They offered a full range of back-office services and an experienced team, along with innovative solutions such as Glassboard, white label, and API solutions. Assure's impact in the market is evident through their work with nearly 2000 clients, including notable names like AngelList, EquityZen, and Forge. Over the years, they have structured and closed over 9,000 deals with $12 billion in assets under administration. Their suite of technology and service solutions encompassed SaaS, PaaS, white labeling, APIs, Special Purpose Vehicle administration, fund administration, fund accounting, and more. Their impressive roster of investors includes Launch, AfterWork Ventures, The Syndicate.com, and West Quad Ventures, who made a $2.15M Venture Round investment in Assure on 01 November 2019. Assure's approach, which facilitated faster, cheaper, and more transparent deal structuring and closure, played a role in the rise of "super angels", special purpose vehicles, and micro VCs. Despite their current trajectory, Assure's legacy in transforming the private investment marketplace is noteworthy.