Aryel

Aryel is a fast-growing AdTech scale-up founded in 2020 and based in Italy. The company's slogan "Create, scale, and distribute immersive in-banner and camera-enabled ads through any DSPs or IO" reflects its mission to combat mundane advertising with immersive technologies. Aryel's unique platform allows agencies and brands to create, distribute, and optimize ad campaigns. The platform offers self-service and managed service options, delivering high-performing ads designed for the next generation of users, leveraging 3D, augmented reality, and virtual reality. Aryel's product offerings include In-Banner AR Creatives, AI Insights, Sonar™, and Aryel+, all geared towards redefining the future of advertising by making it more immersive, targeted, and outcome-driven. Notably, Aryel's In-Banner AR Creatives are the only in-banner, camera-enabled AR ads on the market that can be distributed programmatically. These formats collect data at a creative level, providing detailed insights that enable maximum optimization and enhance overall creative effectiveness. The company recently secured a €3.00M Seed Round investment on 31 January 2023 from PranaVentures, KF Ventures, and Selected Investments. With its focus on leveraging immersive technologies to revolutionize advertising, Aryel presents an intriguing opportunity for investors looking to tap into the evolving landscape of AdTech, SaaS, VR/AR, and marketing.