ARO Entertainment

ARO Entertainment is a 2020-founded startup with a mission to bring global celebrity brands to the forefront of China's immense e-commerce market. The company's slogan "Accelerating the reach of global celebrity brands to millions of Chinese fans" encapsulates its purpose succinctly. Recognizing the exponential growth of celebrity brands such as Kylie Jenner’s cosmetics and Kim Kardashian’s shapewear, which have attained valuations exceeding $1 billion USD, ARO Entertainment saw the untapped potential in the Chinese market. As the exclusive distributor in China focusing on celebrity-driven products, ARO Entertainment provides a direct-to-consumer platform, opening a direct pathway for these brands to reach 120 million avid followers of Western celebrities in the region. It successfully secured a Venture Round investment on 01 January 2023, with Artesian as the contributing investor. This strategic investment opens up opportunities for ARO Entertainment to further capitalize on the massive potential of the Chinese e-commerce sector and elevate the presence of prestigious celebrity brands in the region.