Archetype is a startup founded in 2021, headquartered in the United States, that offers managed billing and authentication solutions for API-first companies. The company's slogan, "Managed billing and auth for API-first companies," succinctly captures its core value proposition. Archetype aims to alleviate the burden of building billing and authentication infrastructure for companies with APIs. Its services allow companies to toggle between usage-based and subscription-based billing models, providing excellent customer experiences and actionable insights into usage without the hassle of managing API keys, access, or billing infrastructure. In its latest funding round at 28 February 2023, Archetype secured a significant investment of $3.10M from a consortium of prominent investors including Hustle Fund, MaC Venture Capital, Soma Capital, Magic Fund, NOMO Ventures, and Nkechi Iregbulem. This injection of capital not only reflects investor confidence in the company's offerings but also provides Archetype with the resources to further develop and expand its solutions in the rapidly growing API market. The company's ability to attract funding from reputable venture capital firms underscores the recognition it has received within the industry. Archetype's innovative approach to addressing the pain points of billing and authentication infrastructure for API-first companies positions it for potential future growth and success in a competitive market landscape.