Aptrinsic is a product experience platform aimed at helping companies enhance customer growth and retention through personalized, real-time engagements fueled by product usage data. Founded in 2016 by Nick Bonfiglio and Mickey Alon in San Mateo, California, the platform facilitates the implementation of a successful product-led go-to-market strategy, leading to increased product adoption and customer lifetime value. By leveraging insights from product usage, Aptrinsic empowers product managers and marketers to make informed decisions and gather feedback from the right customers. The company raised a $7.20M Series A investment on 12 July 2017, with funding from Opus Capital and Storm Ventures. Aptrinsic operates in the Enterprise Software and SaaS industries, positioning itself at the forefront of driving customer-centric growth for businesses.
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