Applicasa is a mobile game management platform founded in 2011, offering a comprehensive backend solution to increase in-app purchase revenue for app developers. The company's slogan "Boost your mobile game revenue with tailored user targeting and precise in-app promotions" defines its focus on user segmentation and in-app promotional platforms. Applicasa's platform allows developers to create and manage virtual stores and currencies, gather app analytics, and utilize a powerful promotional tool to increase revenue. This is achieved through the tracking of user behavior, segmentation based on behavior, and offering customized, event-based promotions tailored to each segment. The company secured a $1.00M Seed Round investment on 01 January 2013, with Shaked Ventures as the investors. The company's industries include Advertising, Gaming, Mobile, and Publishing. Applicasa's solution aims to empower app developers by providing a user-friendly backend system that enables targeted promotions to drive in-app purchases.
Funding Stage | Amount | No. Investors | Investors | Date |
---|---|---|---|---|
Seed Round | $1.00M | 1 | Shaked Ventures | 01 Jan 2013 |
Seed Round | $500.00K | - | 01 Jul 2011 |
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