Apples of Gold

Apples of Gold is a disruptive player in the online jewelry market, offering affordable elegance with a rich heritage and a commitment to fair pricing. The company, stemming from a Los Angeles jewelry wholesaler with over 25 years of experience, entered the market in 2000, driven by the belief that traditional jewelers overprice their products, with markups ranging from 100-300%. This insight led to the inception of Apples of Gold, aiming to provide the same high-end jewelry offered by leading retailers but at significantly lower prices, challenging the exorbitant and unfair pricing in the industry. The firm's innovative approach to pricing has the potential to disrupt the traditional jewelry market and appeal to cost-conscious consumers seeking luxurious yet affordable pieces.