Applecrumby® & Fish is an e-commerce platform established in 2012 by Sean and Jesmine Tan. Initially created to fulfill the founders' need for Safe, Natural and Organic products for their daughter, the platform has expanded its offerings to include its own in-house brand, Applecrumby®, which specializes in baby products such as diapers, wipes, and detergents. Emphasizing the production of Safe, Natural and Organic (S.N.O) baby products at affordable prices, Applecrumby® has become the leading 100% Chlorine Free Diapers provider in Malaysia and has expanded its presence to over 10 markets globally. The company received a $4.20M Series A investment on 27 March 2024 from the venture capital firm 500 Startups. With its focus on providing essential and high-quality products for parents and infants, Applecrumby® & Fish has garnered significant attention and has set its sights on further growth within the e-commerce industry.
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