Annabelle

Annabelle was established in 2011 in the Middle East. Annabelle has two distinct product lines: nightwear and loungewear. The ranges are thoughtfully selected to offer comfortable, quality garments which are stylish and fashionable. Currently, in 2021, Annabelle has established 28 retail stores across the UAE, Qatar, and Kuwait, with plans to expand into KSA. At Annabelle, we renew collections as fast as the fashion trends change. Every day we are growing in order to be closer to our customers. Annabelle's nightwear collections include comfortable pyjamas, floral nightshirts, traditional nightdresses and cozy short sets. Each season, we use a host of gorgeous design prints and colour palettes to create our collections. Annabelle's creative in-house design team has ensured that their range of nightwear and loungewear has always resonated with their consumers in mind. This has allowed us to build a loyal customer base who consistently come back to buy more. Being a local brand and sourcing directly from factories in the Far East, allows us to offer clothing of the highest quality at affordable prices. Pricing our collections competitively at affordable prices is a key tenant of the Annabelle brand. To ensure this pricing strategy is met, our sourcing teams only work directly with factories in the Far East so essentially, our collections are going directly from the factory to the retail floor without any intermediaries in between. Every season, our collections are an evolution of the previous season. Essentially, our goal is to really build our brand with longevity in mind, constantly evolving to meet the needs of our consumers. Our collections begin with fabrics which are all selected and designed in house. We continue to use, develop and improve the softest, most comfortable fabrics to ensure our customers are wearing garments using the highest quality fabrics.