Anna + Nina

Anna + Nina is an Amsterdam-based e-commerce startup founded in 2011 by Anna de Lanoy Meijer and Nina Poot. The brand has flourished over the past decade, expanding to four stores and pop-up boutiques at renowned retailers, with a presence at over 250 retailers worldwide. The company's philosophy revolves around meticulous attention to detail, a desire to bring joy, color, and magic to everyday life, and a focus on providing an escape from the mundane through its products, online community, and in-store experience. One of Anna + Nina's key differentiators is its emphasis on high-quality materials and conscious development of collections, made to keep and treasure. The brand is committed to creating collections under fair working conditions and with minimal impact on the environment. This commitment not only reflects the brand's values but also resonates with the growing conscientious consumer base. Despite its steady growth and ethical practices, the startup has not disclosed its last investment or the last investment investors as of now. Through its blend of intuitive design, ethical production, and enchanting storytelling, Anna + Nina has carved a niche in the e-commerce space. With the palpable rise in demand for sustainable and experiential products, the brand's approach aligns with evolving consumer preferences, positioning it for potential growth and further investor interest.