Amplify Snack Brands

General Information

Company Name

Founded Year

2014

Location (Offices)

Austin, United States +1

Founders / Decision Makers

Number of Employees

Industries

Food and Beverage

Funding Stage

Private Equity

Social Media

Amplify Snack Brands - Company Profile

Amplify Snack Brands, owned by Hershey, is a fast-growing “better-for-you” (BFY) snack brand company based in Austin, Texas. Led by a team of world-class executives, the company produces guilt-free snacking products and prides itself in having products that taste great with simple ingredients. The Company’s anchor brand, SkinnyPop, is a leading BFY ready-to-eat (RTE), popcorn brand. Through its simple, major allergen-free, and non-GMO ingredients, the brand embodies the BFY mission and has amassed a loyal and growing customer base across a wide range of food distribution channels in the United States. In addition to SkinnyPop, other snacks include Paqui, Oatmega, and Pirate's Booty. Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products by fulfilling our purpose to fuel the joy of snacking without compromise! The last investment was a Private Equity Round investment at 17 July 2014, secured from TA Associates. Amplify Snack Brands operates in the Food and Beverage industry and was founded in 2014.

Taxonomy: Better-for-you snacks, Snack food company, Ready-to-eat snacks, Clean label products, Guilt-free snacking, Non-GMO snacks, Allergen-free snacks, Popcorn snacks, Better-for-you brands, Healthy snacking, Simple ingredients, Premium snacking, Natural ingredients, Consumer food products, Food distribution channels