Amber is a Transportation and Automotive startup, founded in 2016 and headquartered in The Netherlands. The company's slogan, "Meer ruimte voor mensen en stad. Dat is onze missie." reflects its mission to address the issue of 6 million cars being stationary 96% of the time, impacting space, air quality, and efficiency. Amber aims to create flexible mobility solutions, reducing the need for an increasing number of cars. The company's innovative approach offers improved mobility with fewer cars in major cities. Amber recently secured a €2.00M Series A investment on 23 January 2020, signaling investor confidence in its sustainable mobility vision.