WETHEBRANDS_ is a Germany-headquartered e-commerce startup founded in 2020, with a focus on acquiring and operating Amazon businesses globally. The company's slogan "WE BUY / WE BUILD / WE BRAND" underscores its approach of purchasing, growing, and branding Amazon FBA brands in high-growth niches. Their goal is to cultivate a diverse portfolio of profitable Amazon FBA brands to establish themselves as a prominent direct-to-consumer brand. The team, based in Cologne, brings with them a wealth of experience in technology and e-commerce, coupled with first-hand knowledge of the challenges within the Amazon ecosystem as former Amazon FBA Sellers themselves. Amazing Brands places significant emphasis on the needs of Amazon Sellers, exemplified through the creation of the Amazing Brands Family, a knowledge network designed to elevate the Amazon ecosystem. Their commitment to fairness and equitable partnerships with Sellers is highlighted, ensuring that they operate on a level playing field. The latest milestone for the company is the €15.00M Series A investment secured on 19 April 2022, signifying a substantial leap forward in their journey. With a solid foundation, a compelling vision, and a steadfast focus on empowering Amazon Sellers, WETHEBRANDS_ is poised to make a significant impact in the e-commerce and platform industries.
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