Amama Jewels

Amama Jewels is a fashion startup based in India, founded in 2017, that specializes in handmade statement jewellery. The brand's inspiration comes from heirloom jewellery, embodying a vision to offer a comprehensive collection under one roof. Founder Nikita aimed to create lightweight, aesthetic jewellery, redefining handcrafted statement pieces.

Amama Jewels has gained recognition, being worn by numerous celebrities and influencers, including Karan Johar, Jacqueline Fernandez, and Nora Fatehi. This exposure has contributed to establishing Amama as a sought-after brand in the industry, with a wide appeal across various personalities and styles.

The recent INR20.00M Seed Round investment at 18 January 2023 from She Capital signifies a promising trajectory for the brand. This backing is a testament to the brand's potential and the investor's confidence in its vision and market positioning.

With a focus on offering a diverse range of jewellery to suit different styles and occasions, Amama Jewels aims to become a one-stop destination for all jewellery needs. Their emphasis on continuous creation and an unwavering commitment to customer satisfaction reflects their strategy to streamline the jewellery shopping experience.

Overall, Amama Jewels exhibits strong potential for growth, underscored by its unique positioning, notable clientele, and the recent backing from She Capital, indicating a positive outlook for the company's future.