Altrooz is a startup founded in 2012 that has been making waves in the advertising, data analytics, and mobile industries. The company is focused on developing a next generation mobile Data Management Platform (mDMP) to assist marketers in connecting their mobile content with relevant audiences at crucial moments. The Altrooz platform stands out for its optimization of content across major social media networks such as Facebook, Instagram, and Twitter, as well as its own proprietary network and mobile advertising exchanges. This optimization is achieved through the use of the company's 1st party data, allowing for the creation of intelligent custom audiences that better target the "look-a-like" customers partners aim to attract. Currently, there is no information available regarding the last investment or the investors involved, but Altrooz's innovative approach to mobile marketing and data management signals potential for growth and impact within the industry.
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