Althea is a leading e-commerce startup serving as Southeast Asia's gateway to the latest Korean beauty products and trends. Established in 2015, the company has solidified its position as Korea's premier beauty e-commerce platform, offering a diverse range of beauty products, trends, and lifestyle items to consumers across Southeast Asia. The latest investment, a Venture Round secured on 18th October 2021, was led by 500 Startups. This investment not only signifies the trust in Althea's business model and potential but also underlines the attractiveness of the Southeast Asian e-commerce market for venture capital. With its unique value proposition and tapping into the booming Korean beauty industry, Althea continues to attract significant investor interest.
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