Alternative Italia

Alternative Italia

Alternative Italia is a family-owned company with a rich history dating back to the 1970s. The company takes pride in upholding five fundamental principles - using the best materials, passion for quality, respect for the Italian artisan tradition, capacity for innovation, and the centrality of people. With over 40 years of experience, Alternative has established itself as a prominent player in the custom furniture industry, both nationally and internationally.

What sets Alternative apart is its multifaceted approach. Under the umbrella of AlterLAB, it operates as a constantly evolving workshop, bringing together architects, designers, marketers, and artisans to create unique atmospheres. Meanwhile, AlterFACTORY serves as the core of the company's strategy, initiating each project's operational process. Through AlterACADEMY, Alternative provides dedicated support to clients from the conceptual phase to the realization of their dreams, offering expert guidance in various business aspects including location management and staff training.

Not confined to Italy, Alternative has made its mark in several international markets, aiming to strengthen its brand and promote Italian design worldwide while maintaining high-quality standards.