Alpha Animation & Toys Ltd

Alpha Animation and Toys Ltd is a wholly owned subsidiary of Alpha (Guangdong Alpha Animation and Culture Co., Ltd), which is one of the largest and most successful animation, toy, and entertainment groups in Asia. Founded in 1993, Alpha has positioned itself as a pioneer in the global toy and entertainment industries. Operating from its headquarters in Guangzhou, China, and with offices in various locations globally including Korea, Latin America, Europe, the United Kingdom, and the United States of America, the company has established itself as a key player on the international stage. With a strong focus on digital and television content, Alpha owns a diverse portfolio of well-known brands targeting children of all ages, such as Screechers Wild, Drone Force, Wave Races, Miximals, and the globally popular pre-school line Super Wings. Alpha's recent expansion efforts include the acquisition of new brands set to join its portfolio by the end of 2018 and in 2019. Collaborations with industry leaders like DHX Media and Nickelodeon further solidify the company's position, with plans to create the global toy license for the sci-fi competition series Massive Monster Mayhem and to produce a full range of toys and collectibles for SpongeBob SquarePants in celebration of its 20th anniversary in 2019. With state-of-the-art design, manufacturing, and animation facilities, Alpha Animation and Toys Ltd is dedicated to delivering unparalleled innovation and animation content, thereby establishing a solid foundation for its toys and licensed products for kids and their parents. This significant expansion and collaboration strategies underscore Alpha's commitment to sustained growth and continued success in the global toy and entertainment market.