Allurent is an e-commerce software company that has been a key player in elevating the online shopping experiences for major retailers such as Borders, Charlotte Russe, and Urban Outfitters. Founded in 2005 and headquartered in Cambridge, Mass, the company provides its signature e-commerce capabilities through the Allurent on Demand Software as a Service platform, offering a library of interactive merchandising widgets and a back-end merchandising tool. The $2.00M Venture Round investment from Polaris Partners in February 22, 2010 demonstrates confidence in the company's potential. This investment further positions Allurent as a leading player in the Enterprise Software, Internet, Retail, and SaaS industries, facilitating a unique and superior shopping experience that drives customer satisfaction and increases sales.
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