Algori is a disruptive force in the FMCG industry, offering near real-time, SKU-level data insights derived from a vast panel sample of 45,000 shoppers in Spain. The company's ability to provide individual SKU-level insights in near real-time, 7 times faster than existing panels, sets it apart in the market. Its data, gathered from 25,000 daily baskets, is enriched with demographics, psychographics, and store location data, as well as targeted shopper trigger-surveys for qualitative inputs, empowering FMCG brands and retailers to enhance distribution, sales, and marketing strategies.
Since its inception in 2019, Algori has secured €1.2m in equity and debt instruments with backing from Change Ventures, prominent business angels from Shopify, Google, Bolt, Unilever, and Spain’s National Innovation Company (ENISA). The recent €3.30M Seed Round investment in July 07, 2023 from Shilling Capital, Flashpoint, Change Ventures, and Jared Schrieber reflects the industry's confidence in the company's potential for growth.
Notably, Algori is an employee-owned company, with an Employee Share Option Pool (ESOP) exceeding the European average by at least 4 times, underscoring its commitment to inclusivity and shared ownership. The founders' deep industry knowledge, combined with experience in FMCG retail, data analytics, and technology ventures, positions the company for continued success.
Algori's mission to revolutionize the FMCG landscape through data-driven insights, coupled with its strong investor backing, makes it a compelling player to watch in the analytics space.
