Alfi is a financial literacy startup founded in 2019 in Mexico. The company's slogan "Building trust between the financial institution and its client," clearly reflects its mission to foster trust and empower financial institutions and their clients. Alfi's innovative approach aims to enhance the financial health and purchase behavior of present and future clients through a comprehensive financial literacy program. It utilizes gamification, behavioral economics, and personalized financial education journeys to analyze users' current situations and guide them towards acquiring new financial products and services. While there is no publicly disclosed last investment or investors available, Alfi's focus on enhancing financial literacy and trust-building within the financial industry could position it as an attractive opportunity for venture capital investment in the future.
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