AL & CD Ashley

Founded in 1919, AL & CD Ashley provides a complete solution in South Africa for international brands, enabling the omni-channel brand experience for consumers. We have decades of experience in successfully establishing, marketing, selling and supporting leading brands in the Southern African market. As partners to brands and customers, we add value by providing a full suite of services, encompassing: Import, Sourcing & Private Label, Distribution, B2B Sales, Merchandising, RMA, E-commerce (DTC channels), Digital Marketing and our Outstanding Customer Service and Product Support. We are technology driven but also focused on building long-term relationships with both our customers and directly with the communities we are building around our brands. We live the brands we represent, building each of them with as much passion, skill and care as the brand owners. We enable omni-channel commerce for brands through our broad customer base which includes South Africa's leading online retailers, largest home retailers, supermarket groups, hotels & hospitality suppliers, restaurant & catering suppliers, hardware stores, independent speciality home stores and our direct to consumer channels.