AJOTO is a minimalist lifestyle brand founded in 2011 in the United Kingdom. The company focuses on creating beautiful tools for the journey, combining modern precision with soul and craft. Their vision is to curate the ultimate collection of essential items for the journey, inspired by the moments and experiences of travel. Emphasizing the philosophy that great design should take one on a journey and provide an enriching experience, AJOTO ensures that every product tells a story, with hidden patterns, symbols, and a celebration of the provenance behind each bespoke part. In terms of social presence, they can be found on various platforms such as Instagram, Twitter, Pinterest, and Facebook. Without a recent publicized investment, AJOTO seems to have carved a niche in the Consumer Goods industry with a commitment to creativity and curiosity.
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