Afrodita

Afrodita:

Afrodita is the leading chain for lingerie, swimwear, sleepwear, and leisurewear in Israel. Established in 1993, the company has built a network of 72 stores across the country, including prime locations in popular malls. While approximately two-thirds of the stores are company-owned, the rest are operated by franchisees, collectively employing about 550 people.

Afrodita stands out for its highly assorted inventory, offering an unparalleled variety in Israel to meet diverse customer needs in terms of event, color, and size. The emphasis on European brands, which are showcased at international shows in Lyon and Paris, has been integral to the company's success.

Additionally, Afrodita is the exclusive retailer in Israel for leading US-made brands, strategically curating the best and leading designs from each brand. As a result, the chain boasts world-leading brands for various types of bras, which are always in style. This unique product mix has contributed significantly to Afrodita's appeal and market positioning.

While the company's specific last investment and investors are not disclosed, Afrodita's established presence and market positioning make it an intriguing prospect for potential investors seeking opportunities in the retail and fashion industry within Israel.