Advantage Car Rental is a prominent rental car company in the United States, established in 1963. In 2014, The Catalyst Capital Group Inc., a private equity firm managing $4.5 billion, acquired the Advantage brand and related assets. Based in Toronto, Canada, the company operates at 44 locations nationwide and prides itself on having one of the youngest and most diverse rental car fleets in the industry. Furthermore, it has introduced new growth strategies, including a business customer program called Advantage for Business, which offers a flat pricing structure and added benefits for frequent business travelers. With its strong industry presence and innovative approach, Advantage Car Rental presents an intriguing opportunity for venture capital investment in the Financial Services and Real Estate sectors.
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