Advanta-STAR Automotive Research

Advanta-STAR Automotive Research offers a suite of automotive competitive comparison and advanced research reports to help dealerships drive sales and enhance customer experience. Founded in 1991, the company serves 2500+ dealers across the US, providing detailed information on over 400 makes and models. Its services aim to simplify the consumer research process, empowering sales teams to focus on building value and ultimately selling more vehicles. Advanta-STAR's unique value proposition lies in its ability to streamline the research process for customers, providing up-to-date and relevant information at various touchpoints in the purchasing journey. By leveraging Advanta-STAR’s services, sales associates can create uniquely scripted social media postings, leading to increased customer engagement and, subsequently, more sales and revenue. As a privately held company, Advanta-STAR enables dealerships to concentrate on product value and sales, offering efficient and cost-effective services to gain a competitive edge in the automotive industry. The company's focus on addressing the frustrations of customers in finding comprehensive consumer research positions it well in the automotive, advertising, IT, and marketing industries. While details about its headquarter or recent investments are not available, Advanta-STAR's long-standing presence in the market serves as a testament to its potential for further growth and impact within the automotive research sector.