Adimo

Adimo is a UK-based startup with the slogan "We make marketing shoppable". Founded in 2012, the company operates in the E-commerce, Internet, and Marketing industries. Adimo's key focus is on integrating with any form of marketing to make it shoppable. The startup addresses a significant challenge in FMCG/CPG marketing by facilitating product choice but neglecting the buying process. Adimo effectively addresses this issue by enabling consumers to add products directly to their online grocery basket for later purchase, effectively time-shifting the purchasing hassle. Scottish Enterprise and First Party Capital are the recent investors who participated in the Venture Round investment on 30 August 2023.