The Adelaide Football Club is an Elite Sports Entertainment business, competing in the AFL and AFL Women’s competitions and owning the Esports organization Legacy. With a core purpose of bringing people together to achieve great things, the club boasts a world-class home ground at Adelaide Oval and entertains the highest average attendance in Australian sport. The core businesses include Football Performance, Media and Communications, Membership and Fan Engagement, Community, Aboriginal and Torres Strait Islander programs, and Commercial Partnerships. Founded in 1990 and headquartered in Australia, the club has a future focus on innovation, exploratory opportunities in non-traditional revenue, inclusion and diversity, data analytics, insights, and understanding. The Adelaide Football Club presents a promising investment opportunity, particularly with its emphasis on innovation and potential for expansion into non-traditional revenue streams.
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