Addnature

Addnature is a Swedish startup founded in 2000, dedicated to serving the modern outdoor lifestyle. The company's slogan, "No matter how you add nature, we’ve got your back," embodies its commitment to outdoor enthusiasts. Despite facing challenges during the early years, including the burst of the IT bubble and the perceived demise of e-commerce, Addnature persisted, eventually expanding from an online presence to opening physical stores. Its dedication to adventure and being the go-to store for the modern outdoor lifestyle resonates with its customers. As of now, there is no information available about their last investment or the last investment investors, which could indicate various possibilities for the company, such as self-sustainability or a potential upcoming investment. Addnature operates in the E-Commerce, Internet, and Retail sectors, offering a vast range of products and personalized customer service, further enhancing the overall shopping experience for their clientele.