Addlium

Addlium is a B2B lead generation and marketing agency, focusing on implementing social selling strategies. With 15+ years of experience in marketing and sales, including 6 years in the B2B segment, the company has transitioned from a digital marketing agency for Logistics to a specialized agency in lead generation, content marketing, and corporate or personal branding on LinkedIn.

The company capitalizes on the fact that 8 million users globally access LinkedIn daily for business-related purposes. Addlium offers services such as target market analysis, LinkedIn and email lead processing, cold lead databases, and expert content support. Its objective is to streamline the lead processing for sales departments and deliver qualified prospects while aiding in reaching decision-makers with tailored content strategies, aligned with the clients' values and expertise.

While being headquartered in Ukraine, Addlium operates globally across various industries such as Advertising, B2B, Creator Economy, Social Media, Marketing, CRM, and Sales. As of 2022, there is no publicly available information regarding the company's latest investment or the investors involved. However, Addlium's emphasis on leveraging LinkedIn and its personalized approach to lead generation presents a promising proposition for B2B companies seeking to enhance their social selling capabilities.