Ad Alliance

Ad-Alliance is the marketing unit of RTL Deutschland, specializing in individual, cross-media brand communication and responsible for marketing the channels and offerings of RTL Deutschland as well as the video and technology specialist, smartclip. They also handle the marketing of selected brands for Media Impact and Bauer Advance. With a portfolio of around 500 media brands across TV, print, digital, ATV, and audio, Ad-Alliance claims to reach nearly 100% of the population in Germany. They offer content consultation and employ innovative technological solutions in brand presentations, from programmatic to context- and data-based advertising. Founded in 1999 in Germany, Ad-Alliance positions itself as a competent partner for advertising clients and media agencies with cross-market marketing offerings. For further details, visit www.ad-alliance.de.