Act Now Limited, founded in 2019, is set to launch a free app in January 2020 with the slogan "Act Now is a free app for a global plastic waste survey launching in Jan 2020." This app aims to address the urgent need to end the war on plastic pollution by providing essential information to governments, organizations, and companies. Act Now plans to achieve this by inviting worldwide participation in a survey to measure plastic waste production, identify affected areas, and expose the responsible brands through a social media platform. The app allows users to upload photos of plastic waste they come across and engage in activities such as supporting, voting, and sharing posts. It logs the location of each post and stores extensive data about the brand, product, manufacturer, plastic composition, and physical location. Act Now has already garnered support from leading environmental groups globally and is seeking funding to expand its reach, strengthen its workforce, and form partnerships with other environmental organizations. The company highlights the critical role of sponsorships and grants in maintaining a green profile. It emphasizes that funding and partnerships are essential to the success of this initiative. Act Now aims to leverage its substantial support from environmental groups and collaborate with other organizations to make a significant impact in combating plastic pollution. With the potential to leverage its data for change in manufacturing and recycling processes, Act Now is positioned as a vital tool in the global fight against plastic pollution.
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