Accrue

Accrue Savings is a fintech startup founded in 2021, based in the United States. The company's slogan "We believe customers should have the choice to make purchases without going into debt" reflects its mission to provide customers with alternative financial solutions. Accrue Savings operates in the finance, financial services, and banking industries. The company's core description is centered around the idea that rewards and incentives should not only be available for credit-based purchases. Instead, Accrue Savings empowers consumers to earn cash rewards by saving up for significant purchases. This approach aligns with changing consumer behaviors and emphasizes responsible spending and saving habits. Notably, Accrue Savings recently secured a significant $25.00M Series A investment on 13 January 2022. The investment was led by a consortium of prominent venture capital firms including Ground Up Ventures, BoxGroup, Red Sea Ventures, Tiger Global Management, Good Friends VC, Habitat Partners, Silas Capital, Centre Street Partners, and Four Acres Capital. Overall, Accrue Savings presents a compelling opportunity for venture capitalists, as it addresses a growing need for alternative financial solutions that prioritize responsible spending and saving while also aligning with evolving consumer preferences.