Abstract

Abstract is a design collaboration platform founded in 2015 and is based in the United States. The company's slogan, "Abstract puts everyone in the design process on the same page," reflects their mission to streamline design workflows. Abstract's 2017 launch marked the beginning of its dominance in file-based design collaboration, with over 7,000 companies benefitting from its services, including prominent names such as Wayfair, Cisco, Docusign, Microsoft, and Zendesk. The company's approach stemmed from the fundamental question of why designers lacked proper version control. As a response, they developed a tool to manage, version, and document design files in one place. Abstract's recent $30.00M Series C investment on 20 March 2019 further solidifies its position in the industry. The round was led by Cowboy Ventures, with participation from Lightspeed Venture Partners, Amplify Partners, Version One Ventures, and Scale Venture Partners. The company's expansion indicates a recognition of the significant demand for streamlining various aspects of the design process beyond the traditional tasks. Abstract's vision of providing a dedicated space for design teams to collaborate, track tasks, review designs, and analyze performance, termed as "design intelligence," aligns well with the evolving needs of modern design teams.