Abacus

Abacus is a well-established Software as a Service (SaaS) provider, offering unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) solutions. With over 20 years of experience, the company has made a mark in the B2B publishing sector, enabling digital transformation for major publishers and professional institutions. Abacus' platforms and services, including Webvision Cloud and ADvance, cater to the specific needs of content owners, publishers, and professional institutions. Notable clients include Thomson Reuters, Centaur, Bauer Media UK, EMAP, The Law Society, Royal Pharmaceutical Society, BFI, Conde Nast, and Christie’s. The Webvision Cloud platform offers a GDPR-compliant Digital eXperience Platform (DXP) that encompasses a mobile-friendly website, an enterprise-class CMS, and an audience engagement database, all hosted in the cloud. This comprehensive platform empowers organizations to orchestrate the customer experience, from content management to tailored communications. On the other hand, the award-winning ADvance platform is a SaaS customer data platform (CDP) that provides a GDPR-compliant multichannel single customer view, customer identity & access management, and e-commerce capabilities. It streamlines the creation, marketing, packaging, and fulfillment of online and print product orders, offering a suite of cloud-based tools for efficient order management and pricing strategies. Founded in 1977 and headquartered in the United Kingdom, Abacus has positioned itself as a leader in driving personalized digital experiences and revenue growth for its clients in the advertising, B2B, e-commerce, and internet sectors. With its established presence and track record, Abacus presents an enticing opportunity for potential investors to consider.