Associação Brasileira de Anunciantes (ABA) is a prominent marketing organization founded in 1959 and based in Brazil. With around 130 corporate members, including some of the largest advertisers in the country, ABA holds a significant position in the global advertising landscape. As a member of the Executive Committee of the World Federation of Advertisers (WFA), ABA plays a key role in representing the collective interests of advertisers worldwide, influencing approximately 90% of the annual $1 trillion global advertising spending. ABA's strategic focus revolves around fostering responsibility, reputation, sustainability, and transparency within the marketing ecosystem, and nurturing marketing professionals' growth and connectivity. Through its active involvement in 60 national advertiser associations spanning 6 continents, ABA directly engages with more than a hundred leading global advertisers. ABA's vision is to mobilize marketing to drive transformative changes in businesses and societies, aligning with the modern imperatives of ethical and sustainable marketing practices. Currently, there is no public data available regarding ABA's recent investment activities or the involvement of specific investors.
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