AB Tasty is an analytics and SaaS startup founded in 2009 and based in France. The company's slogan "Your customer experience optimization partner" aligns with its goal of pushing great ideas further through optimization. AB Tasty's all-in-one platform empowers brands to create better experiences using personalization, experimentation, recommendations, search, and the market’s only emotions-based segmentation solution. The company has established itself as a trusted partner in optimization and innovation, with a client roster that includes over 1,100 brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH. Notably, AB Tasty secured a $40.00M Series C investment on 22 July 2020, with participation from investors including Omnes Capital, Partech Partners, XAnge, Crédit Mutuel Innovation, and Korelya Capital. With its global team of experts and a customer-first mindset, AB Tasty continues to lead in customer experience optimization. To learn more about AB Tasty, visit www.abtasty.com.