AB Tasty

Your customer experience optimization partner.

General Information
Company Name
AB Tasty
Founded Year
2009
Location (Offices)
France +8
Founders / Decision Makers
Number of Employees
355
Industries
AI, Analytics, Data Analytics +2
Funding Stage
Series C
Social Media

AB Tasty - Company Profile

AB Tasty is an analytics and SaaS startup founded in 2009 and based in France. The company's slogan "Your customer experience optimization partner" aligns with its goal of pushing great ideas further through optimization. AB Tasty's all-in-one platform empowers brands to create better experiences using personalization, experimentation, recommendations, search, and the market’s only emotions-based segmentation solution. The company has established itself as a trusted partner in optimization and innovation, with a client roster that includes over 1,100 brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH. Notably, AB Tasty secured a $40.00M Series C investment on 22 July 2020, with participation from investors including Omnes Capital, Partech Partners, XAnge, Crédit Mutuel Innovation, and Korelya Capital. With its global team of experts and a customer-first mindset, AB Tasty continues to lead in customer experience optimization. To learn more about AB Tasty, visit www.abtasty.com.

Taxonomy: customer experience optimization, personalization, experimentation, recommendations, emotions-based segmentation, web solutions, API solutions, seamless experiences, trusted partner, innovation, global team of experts, customer-first mindset

Funding Rounds & Investors of AB Tasty (5)

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Funding Stage Amount No. Investors Investors Date
Series C $40.00M 5 Partech 22 Jul 2020
Grant $1.40M - 13 Sep 2018
Series B $17.00M 4 Partech 30 May 2017
Series A $5.90M 1 29 Feb 2016
Seed Round €1.10M - 23 Sep 2014

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