A Retro Tale

A Retro Tale

A Retro Tale is a leading Swedish luxury vintage & second-hand retailer, specializing in genuine luxury and unique vintage bags and accessories from the world’s most exclusive high fashion brands. Their focus revolves around haute couture, craftsmanship, authenticity, bespoke service, creativity, and circularity in order to revolutionize the online shopping experience for pre-loved one-of-a-kind items. Their emphasis on circular fashion aligns with the growing awareness of sustainability and the increasing interest in vintage. A Retro Tale’s unique selling proposition lies in their belief that one can be fashion-obsessed, care about sustainability, and still indulge in the love for vintage. Every item they offer is unique, resonating with the individuality of the buyer.

Since the summer of 2023, A Retro Tale has become a part of H&M Group Ventures' investment portfolio. According to Erik Karlsson, Head of H&M Group Ventures, the investment reflects their belief in A Retro Tale's potential and the dedicated team driving the business. This collaboration aligns with H&M Group Ventures' vision of promoting greater circularity in fashion, making A Retro Tale a strategic investment for them.

Industries: Consumer Goods, E-Commerce, Retail, Accessories

Last Investment: kr23.80M Venture Round investment at 21 June 2023 by H&M Group Ventures (Prev. H&M CO:LAB)